Woolmark and Studio Birthplace Q&A on LBB

Calendar Icon
October 26, 2022
Woolmark and Studio Birthplace Q&A on LBB

How Studio Birthplace Shined a Light on the Climate Crisis with Woolmark

UK Representative Park Village takes people behind the scenes of the 'Wear Wool, Not Fossil Fuel' campaign with a Q&A session with Studio Birthoplace creative directors Sil van der Woerd and Jorik Dozy.

One Q&A taken from the article:

Q> As directors you strongly believe in making work that you are passionate about and with partners that aspire to tackle ecological and environmental issues. How do you find these partners given the amount of ‘greenwashing’ these days?

Sil> It is really hard to find partners who legitimately care in the commercial space, where money and profit are top priority. It's probably why we collaborate so much with NGOs and music artists, where the priorities are intrinsically about the message and art.

Jorik> Luckily, new partners are finding us, and without exception, all these collaborations are really positive. I guess when you are fighting for the same things, amazing connections can be born.

The full article can be read here.