New Release - Inequality by the Gallon

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March 11, 2026
New Release - Inequality by the Gallon

Out now - Water Witness' 'Inequality by the Gallon' is an animated film exposing the hidden water footprint behind everyday supermarket products and the communities affected by it.

'Inequality by the Gallon' is our our latest film for NGO Water Witness International, developed with the teams at Don't Panic London and Redivider Studio.
At Studio Birthplace, we’re driven to make the invisible visible. When we shop for groceries, we are surrounded by products, yet we rarely see their hidden impact.

From chocolate to dairy, meat and even fruit and vegetables, everything we buy takes water to produce. But when that water use isn’t fair or sustainable, communities far beyond the supermarket shelf pay the price.

Together with the talented VFX team at Redivider Studio, we brought this story to life to reconnect us with the communities and ecosystems affected by our consumption behaviour.

Water Witness is a non-profit organization focused on addressing the global water crisis by promoting sustainable, equitable water management.

Learn More:

Watch 'Inequality by the Gallon' here.