Water Witness
Inequality By The Gallon
Inequality by The Gallon exposes the hidden water footprint behind everyday supermarket products and the communities affected by it.
The campaign film shows a supermarket aisle flooding as products burst open with water, eventually revealing the real-world impact of this hidden consumption in a water-scarce community.
Directors
Sil van der Woerd & Jorik Dozy
Agency
Don't Panic
VFX Studio
Redivider Studio
Credits
Production Company
Studio Birthplace
Film Directors
Sil van der Woerd & Jorik Dozy
Executive Producer
Alea Rahim
VFX Production Company
Redivider Studio
VFX Director
TimSmiT
VFX Supervisor
Dieuwer Feldbrugge
Layout & Animation
Matthijs Joor
FX Simulations
Dieuwer Feldbrugge, Matthijs Joor & TimSmiT
Shading and Lighting Artist
Sohaib Bouiass
Comp
Ewoud Heidanus
Sound Design & Mix
Joe Munday
Post Sound House
OPM London
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Flooded Aisles
Most of us walk through a supermarket several times a week, filling our baskets without realizing that every product carries a story far beyond the shelf. In truth, there is a hidden water usage attached to the products we buy, water taken from communities and ecosystems far from our homes.
Water Witness is a non-profit organization focused on addressing the global water crisis by promoting sustainable, equitable water management.
“Our work often focuses on making the unseen seen. We are surrounded by products, yet we rarely see their hidden impact. This film makes the invisible water footprint connected to these products visible.”
Directors Sil van der Woerd & Jorik Dozy
