MoneyTrees on Creative Review

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May 23, 2024
MoneyTrees on Creative Review

"Greedy bankers are depicted destroying rainforests in the eye-catching film, which is directed by Sil van der Woerd and Jorik Dozy of Studio Birthplace" - CreativeReview

MoneyTrees is a 'Creative Inspiration' on Creative Review.

An excerpt from the article:

MoneyTrees sees Greenpeace reunited with Sil van der Woerd and Jorik Dozy of Studio Birthplace, who it previously worked with on a commercial to raise awareness of the UK’s plastic waste.

For this new ad, the directors stress that no trees were destroyed in its creation.

“Our collaboration with Greenpeace draws on the power of art and activism to drive positive change. In portraying the forest destruction caused by bankers and corporations, it was crucial to us that no trees were harmed during filming. Luckily we found a location that featured two giant trees that had recently been floored by a storm, creating a natural ‘destruction’ site.”

Read the full article here.

Learn more:

Watch "MoneyTrees" here.