Wear Wool, Not Waste, a Thought-Provoking New Campaign - DesignBoom
We're delighted to announce that another project of ours is now on DesignBoom, this time about 'Wear Wool, Not Waste', the campaign film we created for The Woolmark Company.
An excerpt from the article:
The opening shot of the Wear Wool, Not Waste campaign sets the scene in a graying city, with zombie-like synthetic garments emerging onto the streets amid pedestrians, cyclists, and public transportation.
Panic takes over as the bodiless ‘creatures’ multiply and slam into cars and buses and flood highways uncontrollably, running everywhere and nowhere until they reach a dead-end road, spreading like virulent pollen into a forested landscape.
The haunting film by the Woolmark team wraps up with a brighter and more colorful scene, revealing a young woman dressed in a white wool dress, peacefully strolling among a herd of sheep, celebrating the ‘clean’ value of wool as a fabric.
The full article can be read here.
Learn More:
Watch 'Wear Wool, Not Waste' here.
