Woolmark
Wear Wool, Not Waste
Every single synthetic clothing item ever produced still exists in some form, haunting our planet.
Tapping into the zombie-horror phenomenon, Wear Wool, Not Waste aims to educate consumers on the lifespan of their synthetic clothes. Whether in landfills or manifesting as microplastics, synthetics are omnipresent globally.
Directors
Jorik Dozy & Sil van der Woerd
Producer
Alice Windeler
VFX Supervisor
Tim Smit
Credits
Client
The Woolmark Company
Creatives / Film Directors
Jorik Dozy & Sil van der Woerd, Studio Birthplace
Director Of Photography
Lennert Hillege
CGI Director, VFX Producer, Senior Supervisor
Tim Smit
Production Company
Park Village
Creative Company
20something
Creative Director
Will Thacker
Executive Producer
Adam Booth
Creative / Copywriter
Cathryn Carey
Strategy Partner
Fran Docx
Business Lead
Anisha Obeng
Account Manager
Amy Greasby
Film & Stills Producer
Alice Windeler
Service Company
Silver Lining Pictures SA
Service Provider
Renier Ridgeway
Production Manager
Courtney Rabie
Production Coordinator
Yana Abrahams
Production Chaperone
Fareid Saferdien
Client & Agency Chap
Wandile Mpambani
Production PA
Fidelis Qacha
1st Assistant Director
Johnathan Petersen
2nd AD
Benji Thomas
Focus Puller
Khalied Manuel
Loader
Julius Mwale
DIT
Jürgen Painczyk
VTO
Yannick Lussier
Michael Rixen
Gaffer
Brent Sauls
Best Boy Lights
Shane du Plooy
Spark
Garyth Hampton
Issa Zaidi
Luvo Zibhodi
Patrick Zakuza
Genny Operator
Frank Ndumbana
Drone Pilot
Oliver Lane
Drone Operator
Michael Everard
Key Grip
Nkutalo Ngcwabe
Best Boy Grip
Johnson Ngubili
Techno Crane Op
Ryan Ballard
Libra Head Operator
Keith Saayman
Rigging Grip
Johnny Steenkamp
Kyle Reade
Set Supervision
VFXfiles
On Set VFX Supervisor
Jeremy Hattingh
VFX Data Wrangler
Zibele Mvila
LIDAR Scanner
Peter Louw
SFX Supervisor
Max Poolman, MXFX
SFX Floor Supervisor
Brandon v/d Merwe
SFX Assistant
Stefanie Walzl
SFX Technician
Archiford Makarutse
Samual Murombo
Mitchell Mandande
Michael Grewe
SFX Trainee
Nokunikwa 'Nikki' Ninzi
Art Director
Arlene Wentzel
Props Assistant
Danielle Skriker
Celeste van Heerden
Standby Assist
Eddy Sungu
Art Intern
Dali De Bruyn
MyCiti Bus Driver
Mendile
Wardrobe Lead Stylist
Luci Ellis
Wardrobe Stylist
Karen Ter Morshuizen
Wardrobe Assistant
Yasmin Schrueder
Hair & Make-Up
Michelle Lee Collins
Unit/Location Manager
Erik Haraldsen
Unit/Locations Assistant
Xolani Pohlwana
Warren Mkhafu
Crew Shuttle Driver
Faldi Jattiem
Glam Van Driver
Mailon Chinomwe
Medic (Cape Town)
Hilton Sampson
ECO Ninja
Sive Khedama
Mbuelo Guza
Photographer
Daniele Colucciello
Cast Coordinator
Dylanne Powell
Sheep Wrangler
Alex Nel
Hero Cast 1 Bus
Liam Du Plessis
Hero Cast 2 Bike
Marchelle Lourens
Hero Cast 3 Pedestrian
Luvé Meyer
Hero Cast 4 Car
Amir Cader
Hero Cast 5 Bus
Alexandria Brouhard
Hero Cast 6 Sheep
Oleshe Solomons
Visual Effects
Dead Pixel
Lead 3D Artist/FX TD
Dieuwer Feldbrugge
Lead 3D Lighting/Shading
Jeroen Aerts
Senior Compositor
Marti Pujol
Compositor, Lighting and Rendering Artist
Matthijs Joor
3D Matte Painter
Vincent van der Klaauw
VFX Production Assistant
Jeoffrey van Overveld
VFX LiDAR and Textures
CGSfx
VFX Scanning Lead
Pieter Louw
Roto, Paint and Match Move
SupernovaFX Studio
Grade
No 8 London
Colourist
Alex Gregory
Audio & Music Production
Ambit Sound
Media Agency
Craft/PMG
Media Planner
Sam Fowler/ Alistair Hornsby
Studio Birthplace Producer
Alea Rahim
Assistant Editor
Rory Murphy
Special Thanks
Tyson Ibele
SideFX
THE WOOLMARK COMPANY 202
Close ModalWool War Z
People want their clothes to last – or at least for as long as they still own them. But when throwaway clothing is literally thrown away, it lasts far longer than most people could imagine. Research shows that synthetic fabrics such as polyester could still be intact for hundreds of years, which is a rather big problem when you consider the vast quantities already piling up in landfills.
In our latest campaign with Woolmark, Wear Wool, Not Waste, we visualize this unnaturally long lifespan as a zombie horror and showcase pure wool products as a more sustainable alternative.
Clothing Zombies
Each empty shell of clothing is designed to resemble human figures, creating a haunting visual as they race through the streets, embodying the idea that discarded garments continue to affect our world long after they've been thrown away.
To get the effects spot on, the SFX team brought in massive air-pressure cannons, which we ended up calling “anti-vacuum cannons.” These were loaded with synthetic garments and shot directly onto the set, creating a physical, interactive experience for the actors and everything around them. Clothes hit props like a bus and a car, allowing for a more realistic integration with the CGI added later.
Check out some behind the scenes clips: