Woolmark's Ad Is a Zombie Apocalypse Where the Enemy Is Synthetic Clothing - Adweek
"Like a scene from any good zombie movie, only featuring clothes rather than the undead, countless disembodied garments invade a city, derailing traffic and sending people running for cover."
Our campaign film for The Woolmark Company's 'Wear Wool, Not Waste' is on Adweek, under their Sustainability News section.
An excerpt from the article:
This apocalyptic ad comes from The Woolmark Company and carries an ominous message about the fashion industry’s environmental impact: synthetic clothing is haunting our planet.
Synthetic clothing, first introduced nearly 200 years ago, will account for an estimated 73% of total fiber production globally by 2030.
And the average polyester product is likely to survive in landfills for more than 200 years, according to a 2021 report from the Changing Markets Foundation.
The full article can be read here.
Learn More:
Watch 'Wear Wool, Not Waste' here.
