Out now - WWF 'Team Forest' is a campaign harnessing football’s unique ability to unite people across the world by rallying everyone to show their support for the world’s forests.
'Team Forest' is our latest campaign for WWF, ahead of the FIFA World Cup 2026 to harness football's global appeal to rally support for the protection and restoration of forests.
The campaign film features professional footballers and stunt performers running, leaping and soaring through the forest floor, up tree trunks and across the canopy to illustrate how protecting the forest is a game we all need to play together.
So much environmental communication is built around loss and urgency. While those realities are important, Team Forest takes a different approach. By celebrating the beauty, power and wonder of forests through the universal language of football, the campaign invites people to feel connected to what they're protecting.
The Team Forest jerseys you see in the campaign film were specially designed by Arthefact, a Bali-based creative studio that blends adventure-ready outdoor gear and ancient Indonesia heritage.
As part of this campaign ,we created a platform to visualise collective action. Team Forest brings together people from around the world in support of forests, ecosystems and wildlife, turning individual commitment into a visible global movement.
Learn More:
Watch 'Team Forest' here.
