REWILD is displayed on the facade of The New Flannel’s Store on London's Oxford Street as #rewildsumatra is being launched. Watch a time lapse video of the display below:
In REWILD, the narrative runs in reverse, rewinding the clock on deforestation to undo the damage caused by the unsustainable production of one of the worlds most versatile commodities. Beyond the industrialisation of the land, we end at the beginning, a thriving ecosystem alive with wildlife.
The concept mirrors the real world action of the Sumatran Orangutan Society and their partners in reclaiming land on the borders of the Leuser rainforests to rewild them with indigenous trees, expanding the boundaries of one of the most bio-diverse places on earth.
Watch the full video soon on our channels!